Consumer, Fashion and E-commerce
Acquisition priced against what a customer is worth, not what an order is worth.
We run paid social, paid search, creative and email for consumer and fashion brands, and we build the reporting that reconciles what the platforms claim with what the business banked.
Creative decays faster here than anywhere else, and margin decides what you can pay.
Two mechanics separate this category. The first is creative fatigue: audiences here see the same ad more often and tire of it faster than in any other category we buy for, so a winning asset has a shelf life measured in weeks and the cost of a click rises quietly while nothing in the account settings has changed. Production volume is therefore a media variable, not a design preference. The second is margin.
What acquisition can afford to pay is set by what a customer is worth over their life, not by the contribution of their first order — and those two numbers can differ by a factor of three. Brands that budget against first-order margin systematically underbuy their best customers. Brands that budget against lifetime value without knowing their repeat rate overpay for a year and find out late.
Platform-reported return and contribution margin are different numbers.
Every platform claims credit for the same order, so the returns reported across Meta, Google and email will sum to more revenue than the store took. Returns and exchanges land weeks later and are almost never subtracted from the reported figure, which means a category with a thirty percent return rate is reading its performance thirty percent too high.
Discount codes, shipping and payment fees come off after that. We reconcile platform-reported revenue against the store’s own numbers, subtract returns on the same window they were earned, and hold the account to a contribution figure rather than to a platform one. The blended number is usually lower than the dashboard says. It is also the only one you can spend against.
Companies we work with in consumer, fashion and e-commerce.
How this works
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A new season. A better way to shop it.
E-Commerce, Fashion
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A brand can return. Its following has to choose to.
Consumer
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A new label. A distinct point of view.
Fashion
Connected Capabilities
Creative & Content
If creative is the dominant cost driver in this category, then the volume and testing rhythm behind it is a media decision
Paid Social
The channel where that fatigue shows up first, and where prospecting and retargeting get blended into one flattering number
Email Marketing
And the difference between a profitable brand and an unprofitable one is usually the second order rather than the first
FAQ
Questions we get asked
How quickly can you produce creative at the volume we need?
Enough to keep testing without exhausting the audience, which in practice is a standing weekly or biweekly batch rather than a quarterly campaign drop. The realistic answer depends on format: static and existing-asset variants turn around in days, new concepts in a couple of weeks, and anything requiring a shoot on a production schedule we agree up front. We would rather commit to a cadence we can hold every week than to a peak volume we can hit once. If the volume you need exceeds what one team can produce, we will say so before the engagement starts.
Send us the store and the ad accounts.
You will work with the people who set the strategy.