Jane + Mercer
A new label. A distinct point of view.
Creative & Content
Email Marketing
Measurement & Attribution
Media Planning & Buying
Paid Search
Paid Social
Social Media Management
+40%
Reported Website Traffic Growth
+1.8%
Conversion Rate Increase, H2 vs H1
14.2%
Repeat Customer Rate
4x
Reported ROAS
10,000
Email Sign-Ups
+$12.40
AOV Increase, H2 vs H1
A new label. A distinct point of view.
Republic Clothing Group wanted a new fashion brand with the appeal of a boutique and the accessibility of a modern retailer. SnuggleMud shaped Jane + Mercer’s identity and launch, connecting creative, paid media, email and content. Campaign reporting recorded a 4x return on ad spend and 10,000 email sign-ups.
Challenge
A new fashion label enters a market already full of things to buy. Jane + Mercer needed to offer a reason to choose. Republic Clothing Group wanted a curated brand that paired luxury appeal with accessibility across e-commerce and retail.
The challenge was to make those qualities feel like one coherent experience, with an identity strong enough to stand apart and a launch program capable of bringing shoppers into it.
Approach
SnuggleMud developed a warm, rich visual identity and the campaign idea “Boutique Differently,” giving Jane + Mercer a clear expression of its promise. Content and creative carried that point of view across digital and retail, while paid media, email and content worked together to introduce the brand. Identity and acquisition were built as parts of the same launch, so the experience shoppers discovered matched the invitation that first brought them there.
Outcome
Jane + Mercer entered the market with a recognizable identity and an audience beginning to form around it. Advertising returns, email sign-ups and website traffic provided early evidence of engagement with the launch. The creative work gave those interactions a consistent character, from first impression to the shopping experience. Together, the brand and marketing program established a foundation for a retailer built around curation, with a point of view shoppers could recognize.
+40%
Website Traffic Growth
14.2%
Repeat Customer Rate
+28%
New Users
4x
Reported ROAS
10,000
Email Sign-Ups
+$12.40
AOV Increase, H2 vs H1
The Work
4x
Reported Return on Ad Spend
10,000
Email Sign-Ups
14.2%
Repeat Customer Rate
Brand Identity & “Boutique Differently”
A warm, rich visual identity and the campaign idea “Boutique Differently” gave Jane + Mercer a clear expression of its promise: boutique appeal at a modern retailer’s accessibility.
That identity gave the brand an expression strong enough to stand apart in a market already full of things to buy.
Content & Creative
Content and creative carried Jane + Mercer’s point of view across both digital and retail, keeping the brand consistent wherever a shopper encountered it.
That consistency meant the shopping experience shoppers discovered matched the invitation that first brought them there.
Paid Media Launch
Paid media introduced the brand to shoppers, working alongside email and content to build early awareness for the launch.
Campaign reporting recorded a 4x return on ad spend, early evidence that the launch was reaching the right audience.
Email Marketing
Email worked alongside paid media and content to introduce the brand and build a direct line to prospective shoppers.
The launch generated 10,000 email sign-ups, giving Jane + Mercer an audience beginning to form around the new brand.
Integrated Launch Strategy
Identity and acquisition were built as parts of the same launch rather than separate workstreams, so brand and marketing moved together from day one.
That approach established a foundation for a retailer built around curation, with a point of view shoppers could recognize.
