Senior Strategy. Enterprise Capabilities.

A structure built to remove a trade-off.

SnuggleMud is a founder-led growth agency. Senior strategists run every account, backed by research, media access, technology and measurement a firm this size would not normally reach.

Why We Exist

We exist to make marketing answerable for money. Every part of the program is owned by the people who designed it, and every number we report has a line to revenue.

The people who will run your account.

Seven people run this firm, and every one of them owns a decision. That is what senior means here: not a title, but the authority to change something on your account today. The strategist who wrote your plan is on your weekly call, in your accounts and answering your email, so that when something moves, you are asking the person who moved it.

Stephen Saulpaugh

Co-Founder, Partner

Owns paid media strategy and measurement across the client book. He builds the plans, works in the accounts and is the person a client strategizes with about where the next dollar goes.

Michael Saulpaugh

Co-Founder, Partner

Owns which companies SnuggleMud takes on and what the work is worth, and stays on the account after the plan is approved, owning the relationship. He also sits on every creative project — concepts, scripts, storyboards, creative strategy.

Lauren Furer

Director of Accounts

Owns how the work actually runs: what is delivered, when it is delivered and to what standard, across every account in the firm. She reorders a plan when a deadline or a client’s month demands it, and does not need a meeting to do it.

Joel Salvino

Senior Paid Media Analyst

Owns search and paid social at the account level: builds, bid strategy and daily budget pacing. He moves spend between campaigns as performance changes rather than waiting for a monthly review to notice.

Lindsey Bott

Senior Marketing Manager

Owns email and lifecycle programs, media buys and the client and vendor relationships behind them. She works on where accounts go next, from campaigns she helps steer to deals she helps facilitate.

Michaela Zusmann

Social Media and Experiential Manager

Owns organic social and experiential work: strategy, content calendars, production and what the channel is measured against. She decides what goes out and what does not.

Hannah Steppe

Graphic Designer

Owns creative across every client — brand systems, campaign assets, the work that runs in market. Concept through final files, without an outside studio in between.

And our embedded specialists

Web development, technical SEO, answer engine optimization, automation and conversion work are handled by specialists embedded directly into our delivery model.

They work alongside our senior strategy and account teams from the initial pitch through ongoing execution, bringing deep technical expertise into the same connected system. One team, one strategy and one standard of accountability.

Joe Chekanoff

Web and Search

Owns how SnuggleMud clients' sites get built and leads search and answer engine work across the client book. He is in the room during scoping and he is still in it a year later.

Josh Sciortino

Technical SEO

Owns the technical side of being found: site architecture, crawlability, page performance and the audit work underneath a ranking. He is the person who tells you a redesign will cost you traffic before it costs you traffic.

Hannah Malinowski

Project Management

Owns delivery timelines on partner-run work: what is due, from whom, and what happens when a date slips.

Stephen and Michael Saulpaugh reviewing work in the studio

Our Story

Two brothers who did not believe the trade-off was real.

SnuggleMud started as a creative partnership between two brothers who wanted the growth partnership they wished existed, rather than the overpriced, overstaffed model most brands get stuck with. Everything since has been an argument that senior attention and real media leverage do not have to be a choice.