LIXIL — Water Experience Center
Designed to be experienced. Built to be discovered.
Creative & Content
Measurement & Attribution
Social Media Management
+35.2%
Social Impressions, YoY
+115.3%
Combined Social Audience, YoY
+172.8%
Overall Social Engagement Rate, YoY
+471.1%
LinkedIn Engagements, YoY
+268.8%
Total Social Engagements, YoY
+883.9%
Net New Instagram Followers, YoY
Designed to be experienced. Built to be discovered.
LIXIL’s Water Experience Center brings its portfolio of brands into an immersive New York destination. The program paired a distinctive showroom identity with event-led storytelling and social channels built from the ground up. SnuggleMud now manages its organic social presence, continuing a program that recorded 268.8% year-over-year engagement growth.
Challenge
A global portfolio does not automatically create a local community. LIXIL’s Water Experience Center needed to introduce architects, designers and trade audiences to a new destination in New York’s Flatiron District.
The space brought its brands together, but its identity and digital audience had to be established. The challenge was to express the scale of LIXIL through a distinctive place, then give people a reason to discover it, visit and stay connected.
Approach
The program began with a showroom identity that extended LIXIL’s corporate brand, supported by content planning and event marketing. Instagram emphasized visual discovery; LinkedIn connected with the professional design community; Facebook maintained a consistent presence. Launches, conversations and collaborations became content before, during and after each event. SnuggleMud now manages organic social across those channels, using reporting and editorial planning to carry the center’s in-person experience into an ongoing digital conversation.
Outcome
The Water Experience Center’s presence grew beyond its physical address. LinkedIn event storytelling generated stronger engagement, while Instagram attracted a growing stream of new followers. Across the program, audience, impressions and engagement all increased year over year, with engagement growth outpacing the increase in published content. That is the opportunity SnuggleMud continues to build on: a distinctive destination whose social presence gives the design community reasons to keep paying attention between visits.
+35.2%
Social Impressions, YoY
+115.3%
Combined Social Audience, YoY
+172.8%
Overall Social Engagement Rate, YoY
+471.1%
LinkedIn Engagements, YoY
+268.8%
Total Social Engagements, YoY
+883.9%
Net New Instagram Followers, YoY
The Work
+268.8%
Total Social Engagements, YoY
3
Social Channels Managed
+883.9%
Net New Instagram Followers, YoY
Showroom Brand Identity
The program began with a showroom identity that extended LIXIL’s corporate brand into a distinctive physical destination.
That identity gave a global portfolio a local expression strong enough to introduce architects, designers and trade audiences to a new place.
Instagram Visual Discovery
Instagram emphasized visual discovery, giving the showroom’s design and product details a natural home.
That focus helped drive net new Instagram followers up 883.9% year over year.
LinkedIn Professional Community
LinkedIn connected the Water Experience Center with the professional design community that specifies LIXIL’s brands.
LinkedIn event storytelling generated stronger engagement, contributing to a 471.1% year-over-year increase in LinkedIn engagements.
Event-Led Content
Launches, conversations and collaborations became content before, during and after each event at the showroom.
That approach carried the center’s in-person energy into a digital conversation that continued well past each visit.
Ongoing Editorial & Reporting
SnuggleMud now manages organic social across Instagram, LinkedIn and Facebook, using reporting and editorial planning to guide the program.
That ongoing work continues building on a foundation that recorded 268.8% year-over-year engagement growth.
