Rallye Motor Company
Four Showrooms. One Rallye Standard.
Conversion & Marketing Technology
Creative & Content
Email Marketing
Measurement & Attribution
Media Planning & Buying
SEO & Answer Engine Optimization
Social Media Management
+1.5%
Total Vehicle Sales, 3-Month YoY (2,760 to 2,798 Units)
+27.4%
Branded Search Volume, Pre- vs. Post-Launch (Apr–Jul)
+119%
Online Vehicle Shopping Activity, 6-Month YoY
4
Franchises Under One Coordinated Program (BMW, Mercedes-Benz, Lexus, Acura)
10+
North Shore Zip Codes Precision-Targeted
Four Showrooms. One Rallye Standard.
Rallye Motor Company brings together four of Long Island’s most established luxury dealerships, BMW, Mercedes-Benz, Lexus and Acura, under one family name. As agency of record, our team runs the brand strategy, creative, media investment and measurement behind all four showrooms as one connected system, with vehicle sales growing faster than the broader market and online shopping activity climbing right alongside it.
Challenge
Each Rallye showroom built a strong local reputation of its own, flag by flag, but the Rallye name itself, the real advantage behind more than six decades in business, wasn’t doing much work in the market.
Competition for attention across Long Island’s most affluent zip codes kept intensifying, and each dealership’s marketing ran largely on its own, with separate creative, media and reporting. That made it hard to see how investment in any one showroom supported the group, or to measure results with real confidence.
Approach
As agency of record, our team built a single brand platform, anchored by a documentary-style campaign filmed at all four showrooms with the people who actually run them, and put it behind a coordinated media plan spanning connected TV, streaming audio and programmatic display across Long Island’s highest-value zip codes. Alongside the creative, we put pixel-based tracking in place across every active channel and paired it with automotive-specific audience and market intelligence available through our enterprise media partners, giving Rallye clearer visibility into how media connects to real shopping behavior, brand by brand and month by month.
Outcome
Over the most recent three-month year-over-year comparison, Rallye’s total vehicle sales grew 1.4%, 38 more vehicles sold than the same period a year earlier. In the latest reported month, Rallye’s new-vehicle sales declined just 4.6% against a broader market that fell 19.7%, a meaningful gap in a contracting environment. Online vehicle shopping activity is also up sharply year over year, and every active channel now reports into one measurement framework. Media and creative aren’t the only forces behind these numbers, but they’re increasingly visible inside them, and that visibility is the point.
+1.5%
Total Vehicle Sales, 3-Month YoY (2,760 to 2,798 Units)
+27.4%
Branded Search Volume, Pre- vs. Post-Launch (Apr–Jul)
+119%
Online Vehicle Shopping Activity, 6-Month YoY
4
Franchises Under One Coordinated Program
10+
North Shore Zip Codes Precision-Targeted
Figures reflect matched reporting periods across the group’s four dealership brands; results are not attributed exclusively to media and creative investment.
The Work
+119%
Online Vehicle Shopping Activity
4
Showrooms Under One Brand
10+
Zip Codes Targeted
Agency-of-Record Strategy
As agency of record, our team runs the brand strategy, creative, media investment and measurement behind all four showrooms as one connected system.
That single point of ownership replaced separate creative, media and reporting across each dealership.
Creative and Content Development
A documentary-style campaign was filmed at all four showrooms with the people who actually run them.
That single brand platform gave the Rallye name real work to do in the market for the first time.
Connected TV, Streaming Audio & Programmatic Display
A coordinated media plan spanning connected TV, streaming audio and programmatic display ran across Long Island’s highest-value zip codes.
Precision targeting reached 10+ North Shore zip codes as one media program rather than four separate ones.
Attribution and Measurement
Pixel-based tracking was put in place across every active channel, paired with automotive-specific audience and market intelligence from our enterprise media partners.
That gave Rallye clearer visibility into how media connects to real shopping behavior, brand by brand and month by month.
Performance Reporting and Optimization
Every active channel now reports into one measurement framework instead of four separate ones.
Media and creative aren’t the only forces behind Rallye’s numbers, but they’re increasingly visible inside them, and that visibility is the point.
