Insights
Field notes on media, search, creative and measurement.
All insights
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Read More: Your Audio Ads Are Driving Google Searches — Here’s How to Know If You’re Actually Capturing ThemYour Audio Ads Are Driving Google Searches — Here’s How to Know If You’re Actually Capturing Them
Most brands think about streaming audio as an awareness play. You run the campaign, reach impressions, hit frequency targets, and then… hope something happens…
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Read More: The Full-Funnel Attribution Problem Nobody Talks About Honestly (And How We Think About Solving It)The Full-Funnel Attribution Problem Nobody Talks About Honestly (And How We Think About Solving It)
Attribution is the thing every marketing team says they’re doing and almost none of them are doing well.
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Read More: Unlock the Secrets to Google Ads Success with Competitor AnalysisUnlock the Secrets to Google Ads Success with Competitor Analysis
In today’s digital age, the battle for online visibility is fiercer than ever. For businesses leveraging Google Ads, understanding the landscape is not just…
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Read More: What You Need to Know About GA4: Unveiling Google’s Latest Analytics ToolWhat You Need to Know About GA4: Unveiling Google’s Latest Analytics Tool
Welcome to the new era of data analytics! We might as well embrace it, because Google isn’t giving anyone a choice (no shade!). This blog article…
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