Strategy & Media Buying That Scales
From SEM to streaming audio, CTV, OTT, and paid social, we design, test, and scale campaigns that drive measurable ROI. Powered by AI optimization and human expertise.
Why Strategy & Media Buying Matters
Most brands waste budget on campaigns without strategy. Others buy media without a clear funnel or message. At SnuggleMud, we combine full-funnel marketing strategy with precision media buying to make every dollar accountable.
👉 We don’t just launch ads. We architect campaigns that scale.
What We Do
Omnichannel Strategy
Your buyers aren’t confined to one platform. We plan cross-channel journeys that connect SEM, social, CTV/OTT, streaming audio, and display into a single growth engine.
Target Audience Segmentation
AI-enhanced data modeling helps us define your highest-value audience segments, so media spend goes where it matters most.
SEO, SEM + Content Strategy
Search and content work hand-in-hand with paid. We align organic and paid search strategies to capture intent at every stage of the funnel.
Influencer & Social Strategy
We blend influencer activations with precision social media buying — creating authentic content that’s backed by scalable distribution.
Integrated Media Plan Development
Every campaign is built on a connected media plan: clear KPIs, channel roles, budget pacing, and attribution paths.
Cross-Channel Media Buying
Execution across SEM, paid social, CTV/OTT, streaming audio, programmatic, and display.
AI-Enhanced Optimization
Predictive audience modeling, real-time bid adjustments, and automated pacing loops — guided by human expertise.
Transparent Reporting
Live dashboards, weekly insights, and monthly reviews that cut through noise and show what matters.
Our Process
From research to optimization, our process is designed to remove guesswork, cut waste, and deliver results that compound every week.
Research your brand, market, and competitive landscape to align on offers, audience, and message.
Build media plans, campaign tests, and performance-ready creative.
Launch across SEM, CTV/OTT, streaming audio, and social, scaling budgets with proven results.
AI + human loops that refine targeting, creative, and spend every week.
Common Questions
Our team manages the full process — from offer strategy and audience segmentation to cross-channel media planning, ad creative testing, and weekly optimization. We handle paid search, social, streaming, CTV, OTT, and retargeting campaigns.
We’ve run performance campaigns for hospitality, entertainment, eCommerce, healthcare, and service-based brands, just to name a few. Our approach scales across industries because it’s rooted in audience understanding and data, not templates.
While outcomes vary by industry and spend, most clients see measurable gains in lead volume, ROAS, and cost efficiency within the first 60–90 days. We benchmark everything so success is transparent and repeatable.
For managed campaigns, we typically recommend a minimum ad spend of $5,000/month to generate statistically reliable data. Nonprofits with Google Ad Grants or limited budgets can start smaller with focused test campaigns.
Clients receive a monthly insights deck and live dashboard access, showing what’s working, what’s next, and how each dollar performs. We translate data into actionable insights — no vanity metrics, no confusion.
Why SnuggleMud?
Operator Mindset
We run our own brands, so we know what ROI actually feels like.
AI + Human Expertise
Faster optimizations, smarter spend.
Boutique-Level Strategy, Enterprise-Level Buying Power
Through PowerPack, our proprietary hub.
Featured Clients
Ready to Make Your Media Spend Smarter?
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