Case Study: Jane + Mercer
Building a Modern Brand in the Fashion Space
4x Return on Ad Spend
10,000 Email Sign-Ups
+40% Web Traffic
e-comm + retail brand launch
The Challenge
Republic Clothing Group, a multi-line women’s apparel company, wanted to launch a new e-commerce and retail brand that could stand out in a competitive fashion market. The challenge: create a modern, curated brand experience that blended luxury appeal with accessibility.
Our Approach
SnuggleMud partnered with Republic Clothing Group to bring Jane + Mercer to life:
- Developed a warm, rich brand identity to stand apart from traditional fashion brands
- Created the “Boutique Differently” campaign to communicate the brand promise
- Built compelling content + creative assets for launch across digital and retail
- Executed an integrated marketing strategy with paid, email, and content channels
- Positioned the brand as a curated, modern luxury shopping experience
The Results
4X
Return on Ad Spend
10,000
Email Sign-Ups
40%
Website Traffic (Q3/Q4)
Established Jane + Mercer as a successful new fashion entrant with strong early momentum
The Impact
Through brand identity, creative packaging, and a cross-channel launch campaign, SnuggleMud helped Jane + Mercer instantly resonate with consumers. The combination of thoughtful branding and performance-driven execution positioned the label as a differentiated, modern shopping experience in the fashion space.
Ready to launch your next big idea?
Highlighted In
