Case Study: SafeRingz
Scaling an E-Commerce Brand with Smarter Media Buying
+71% Online Store Sessions
+42% Google Ads Conversions
+53% Attributed Email Marketing Revenue
The Challenge
SafeRingz, makers of durable silicone wedding bands, needed to stand out in a crowded accessories market. Their goal: amplify digital presence, reach new audiences, and grow online sales without overspending on ads.
The Challenge
SnuggleMud partnered with SafeRingz in 2021 to unlock growth through paid media and lifecycle marketing:
- Managed Google Ads + Meta Ads to drive high-intent traffic
- Built email marketing strategies that nurtured leads into customers
- Produced creative assets to support campaigns and brand storytelling
- Optimized campaigns through audience segmentation + funnel testing
The Results
+30%
Online Store Sessions (YoY 2022)
+71%
Online Store Sessions (YoY 2023)
+15%
Average Order Value
+42%
Google Ads Conversions
+53%
Google Ads Conversion Value
+40%
Google Ads Clicks
+53%
Attributed Email Marketing Revenue
The Impact
By combining smart media buying with targeted creative and email strategies, SnuggleMud helped SafeRingz reposition as the go-to choice for safe, durable, and stylish silicone rings. Today, SafeRingz enjoys stronger brand recognition, higher sales, and a growing base of loyal customers.
Want results like these?
Highlighted In
