Case Study: Weighted Evolution
Helping the Overworked and the Under-Rested Sleep Soundly Again
brand campaign concept
top-of-funnel campaign
Simplified brand messaging
Positioned for scalable paid media
The Challenge
Weighted Evolution, an e-commerce brand producing sleep-therapy weighted blankets, needed a way to cut through the noise in a crowded market. Their messaging was fragmented, and they lacked a unifying creative platform to attract new customers and grow top-of-funnel traffic.
Our Approach
SnuggleMud partnered with Weighted Evolution to conceptualize and execute a performance-driven creative campaign:
- Developed the “Sleep Soundly Again” campaign as a clear, resonant message for tired, overworked audiences
- Built campaign creative assets to drive awareness across digital channels
- Refined brand messaging to deliver value concisely and consistently
- Structured the campaign for top-of-funnel growth, designed to flow into retargeting and paid conversion efforts
The Results
Unified messaging platform anchored in “Sleep Soundly Again”
Campaign creative that grew awareness and brand visibility
A performance-ready foundation for ongoing paid media campaigns
The Impact
By simplifying messaging and creating a resonant campaign, SnuggleMud helped Weighted Evolution differentiate in the sleep and wellness market while growing awareness and building the funnel for scalable performance.
Need a campaign that cuts through the noise?
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