Case Study: Vibo
Organize & Monetize
brand messaging platform
refreshed visual identity
new website optimized for growth
branded video content
The Challenge
Vibo, an event planning software for DJs, helps streamline client communications and cut down prep time for events. While the product solved a real problem, the brand needed clearer positioning and a stronger digital presence to attract new customers in a competitive SaaS space.
Our Approach
SnuggleMud worked with Vibo to refine the brand’s identity and establish a digital foundation for growth:
- Developed a brand message platform anchored in “Organize & Monetize”
- Designed a new visual identity system applied across website and marketing
- Led a website redesign project to improve UX, clarity, and performance-readiness
- Produced video content to showcase Vibo’s value proposition and support marketing campaigns
The Results
While this project was brand and web-focused rather than performance-driven, the outcomes laid the groundwork for future campaigns:
Clearer positioning and messaging that resonates with DJs and event professionals
A modernized, conversion-ready website prepared for paid media
Visual and video assets that communicate value across digital channels
The Impact
With its refreshed brand, website, and creative toolkit, Vibo is now better positioned to scale — standing out in a crowded category while communicating its value clearly and consistently to new customers.
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