Case Study: Upward Home Solutions
Managing Potent Paid Media Initiatives
-92% Cost-Per-Lead
+220% Google Ads Clicks
-50% Cost-Per-Lead
-37% CPC
+22% Site Conversion Rate
The Challenge
Upward Home Solutions, a Columbus-based real estate investment company, needed to scale lead generation while lowering acquisition costs. They wanted a website optimized for conversions and paid media campaigns that consistently delivered high-quality leads in a competitive cash-for-homes market.
Our Approach
Since 2021, SnuggleMud has partnered with Upward Home Solutions to drive growth through a combination of performance media and CRO-focused web development:
- Built and optimized a conversion-ready website that reflected brand values
- Managed Google Ads campaigns across search and display for targeted lead generation
- Implemented Conversion Rate Optimization (CRO) strategies to maximize inquiries
- Deployed AI-driven bidding and audience segmentation for efficiency
- Maintained a consistent focus on low CPA and high ROAS over multiple years
The Results
-92%
Cost-Per-Lead (2021)
+20%
Google Ads Clicks (2021)
+220%
Google Ads Clicks (2022)
+21%
Google Ads Conversion Rate (2022)
-50%
Cost-Per-Lead (2022)
+300%
Google Ads Conversions YoY (2022)
-37%
Google Ads CPC (2022)
+100%
Conversion Rate (2023)
+22%
Site Conversion Rate (2022)
With SnuggleMud’s strategy-first approach, Upward Home Solutions has consistently driven high-quality, cost-efficient leads, fueling business growth while reinforcing its reputation as a trustworthy, community-focused home-buying solution. The partnership has transformed their media spend into a scalable engine for both ROI and local impact.
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