Case Study: TOP (The Organic Project)
Two Moms. Two Daughters. One Planet.
Launched digital campaigns
foundation for national e-comm
Drove early adoption
Positioned TOP as a trusted voice
The Challenge
TOP, founded by two moms with a mission to provide 100% certified organic cotton and natural feminine products, needed help introducing their brand to the market. Their challenge: break into a competitive space dominated by legacy brands, while staying true to their health and sustainability mission.
Our Approach
SnuggleMud partnered with TOP to launch its digital presence and growth strategy:
- Designed and executed awareness-building campaigns to introduce TOP nationally
- Positioned the brand with messaging around health, trust, and sustainability
- Built a digital foundation for scalable e-commerce campaigns
- Leveraged early performance data to guide future acquisition strategies
The Results
Successfully launched TOP’s first-ever digital campaigns
Established brand awareness + credibility in the organic personal care space
Built the marketing foundation for what became a national e-commerce brand on a mission
The Impact
SnuggleMud helped TOP go from a passionate mission to a recognized e-commerce brand, empowering women with healthier, sustainable choices. By launching its digital campaigns and setting up scalable systems, we laid the foundation for the brand’s long-term national growth.
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