Case Study: OES Home
Driving Awareness and Occupancy with Google Ad Grants
$10K/month Google Ad Grant
Reached 32,000+ people
Drove 1,500+ site visits
10,800+ on-site conversions
The Challenge
OES Home, a senior living community in Ohio, needed to raise awareness and drive new resident registrations in a competitive market. With limited marketing budgets, they required a cost-effective way to increase visibility while sustaining high-quality engagement.
Our Approach
SnuggleMud identified and secured a Google Ad Grant for OES Home, unlocking up to $10K/month in free ad credits. We then launched a mix of Google Search and YouTube campaigns designed to maximize reach and conversions:
- Built search campaigns to capture high-intent queries around senior living in Ohio
- Deployed video ads on YouTube to drive awareness and credibility
- Used on-site engagement signals (like time on page) to optimize targeting
- Leveraged Google’s AI-driven bidding strategies to scale performance despite nonprofit account constraints
The Results
Utilized $50K and counting
in free media value through Google Grants
Reached 32,000+
people across Ohio
Generated 1,500+
high-quality site visits
Drove 10,800+
meaningful on-site conversions (registrations, downloads, inquiries)
Month-over-month growth
in spend, clicks, and conversions
By securing and maximizing the Google Ad Grant, SnuggleMud helped OES Home turn zero-budget media into a growth engine. The campaigns not only raised awareness statewide but also created consistent digital momentum to support occupancy and registration goals for the senior living community.
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