Case Study: Muddy
Elevating a Down to Earth Skincare Brand
+25% Sales
+10% Average Order Value
+15% Onsite Conversion Rate
+23% Total Orders
The Challenge
Muddy Body, an all-natural skincare brand started by two best friends in a Florida garage, quickly grew to an e-commerce success with 280k+ social followers. But to reach its next stage of growth, the brand needed to elevate its image and marketing strategy from “garage-born” to luxury-level.
Our Approach
SnuggleMud partnered with Muddy in late 2020 to reimagine the brand and build a scalable growth engine:
- Conducted a full rebrand and repositioning → Muddy Body became simply Muddy
- Developed a new brand aesthetic and creative system to position Muddy as a luxury natural skincare destination
- Refined marketing strategy to improve funnel efficiency and conversion rates
- Rolled out updated brand packaging and digital creative aligned with the elevated positioning
The Results
+25%
Sales
+10%
Average Order Value
+15%
Onsite Conversion Rate
+23%
Total Orders
The Impact
Through a rebrand and strategic repositioning, Muddy transformed from a scrappy e-commerce startup into a sophisticated skincare brand with a luxury aesthetic. The overhaul not only elevated the brand in the eyes of consumers but also drove measurable improvements in sales, order value, and conversions.
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