Case Study: Moneyshot Real Estate App
Helping Agents Visually Engage and Close More Deals
75% Improvement in CPA
+5,000 App Downloads
Largest app growth in company history
The Challenge
Moneyshot, a cloud-based real estate agent tool, needed to significantly increase mobile app downloads to scale adoption. Previous campaigns had underperformed, leading to high CPAs and slower growth than anticipated.
Our Approach
SnuggleMud partnered with Moneyshot to restructure its acquisition strategy:
- Conducted a historical performance analysis to identify inefficiencies
- Designed and launched a Facebook Ads campaign optimized for mobile app installs
- Refined audience targeting to reach high-value real estate professionals
Built creative assets tailored for engagement and conversion
The Results
75%
improvement in Cost-Per-Acquisition
+5,000
new app downloads in Q2/Q3 of 2020
Achieved the largest growth period in company history
The Impact
By pairing data analysis with a focused acquisition strategy, SnuggleMud helped Moneyshot scale adoption of its real estate app. The campaign proved that with the right targeting and creative, app growth could be accelerated while reducing acquisition costs.
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