Case Study: HeliNY
Driving Profitable Demand in a Hyper-Competitive Market
8.0 ROAS
$591K Revenue Driven
1.2 Million Impressions
741 Conversions
$2.23 Avg. CPC
$100 CPA
Redefining Digital Success
HeliNY is a premier New York City helicopter tour operator, offering unforgettable aerial experiences over Manhattan and the surrounding skyline.
Operating in a category defined by extreme competition, high-intent search behavior, and premium pricing, success in paid media requires more than visibility, it demands precision, efficiency, and absolute accountability to revenue.
HeliNY partnered with SnuggleMud to transform their Google Ads & Meta Ads performance — restructuring the account, overhauling creative, and optimizing conversion paths to ensure every click was earned and every dollar worked harder.
👉 In a market where every click is contested, efficiency becomes the advantage.
Our Approach
Google Ads account restructuring & optimization
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Landing experience and conversion-path optimization
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Creative overhaul aligned to high-intent search behavior
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Bid strategy refinement in a competitive auction environment
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The Results
8.0x
Return on Ad Spend (ROAS)
$591K
Revenue Driven
741
Conversions
$2.23
Avg. CPC
$100
CPA
2.80%
CTR
1.2 Mil
Impressions
HeliNY now operates with a highly efficient, revenue-first Google Ads engine built to perform in a fiercely competitive landscape.
Through tighter keyword strategy, creative refinement, and disciplined optimization, SnuggleMud transformed paid search into a predictable growth channel, delivering strong volume without sacrificing profitability.
The result is a scalable acquisition model where performance is measured not by clicks
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