Case Study: Health & Wellness Physical Therapy
Crafting a Dynamic Launch Strategy
+15% Google Ads Interaction
+15% Conversion Rate
-15% Cost-Per-Lead
+25% Site Conversions
The Challenge
Launching in a competitive local market, Health & Wellness Physical Therapy needed to establish awareness fast while driving cost-efficient new patient inquiries. With no existing digital footprint, they required a launch strategy, new website, and paid media plan that could scale quickly.
Our Approach
SnuggleMud partnered with HWPT in late 2022 to design and execute a full launch strategy:
- Built a conversion-ready website aligned to the clinic’s positioning
- Designed a localized marketing plan to target West Orange, NJ patients
- Implemented Google Ads with Click-to-Call optimizations to drive inbound leads
- Created a clear messaging framework to communicate value and differentiation
The Results
+15%
Google Ads Interaction Rate
+15%
Conversion Rate
-15%
Cost-Per-Lead
+25%
Site Conversion Rate (New Patient Sign-Ups)
The Impact
Health & Wellness Physical Therapy quickly positioned itself as the go-to destination for personalized care in West Orange, NJ. By combining strategic messaging, a modern website, and efficient Google Ads campaigns, SnuggleMud helped the clinic attract more patients while lowering acquisition costs — setting the foundation for long-term growth.
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