Case Study: Elegant Music Group
Reintroducing a 30-Year Old Business
+32% Lead Volume
+37% YoY Sales (2019)
+23% YoY Sales (2020)
+32% YoY Sales (2021)
+26% YoY Sales (2022)
+70% Website Traffic
The Challenge
Elegant Music Group (EMG), a 30-year-old entertainment and event company, faced an identity crisis. Despite its longevity, the brand felt outdated and wasn’t connecting with younger, modern audiences. EMG needed a rebrand and digital overhaul to compete and grow market share.
🪩 From dated to in-demand, a remix that hit all the right notes.
Our Approach
SnuggleMud partnered with EMG to modernize the brand and reignite growth:
- Conducted a full rebrand to reposition EMG for a modern demographic
- Developed a new website and content strategy that communicated authority and style
- Implemented a performance-driven marketing strategy to scale awareness and leads
- Created visual and messaging assets to unify the customer experience across touchpoints
The Results
+32%
Lead volume
+37%
YoY Sales, 2019
+23%
YoY sales, 2020
+32%
YoY sales, 2021
+26%
YoY sales, 2022
+70%
YoY sales, 2022
Heading
The Impact
Through a rebrand and marketing strategy overhaul, SnuggleMud helped Elegant Music Group grow 5x in 3.5 years. EMG successfully transitioned from an aging business into a modern, relevant industry leader with consistent growth across leads, sales, and traffic.
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