Case Study: Commodity
Framing and Documenting a Resurrection Story
Communicator Award for docuseries production
+20% Social Followers
30% Email Open Rate
8% CTR
The Challenge
Commodity was once one of the hottest and fastest-growing niche fragrance brands, with a passionate consumer base — until the company went bankrupt. When the brand was purchased in liquidation by a fragrance distributor, the challenge was to reignite its following and build anticipation for a full relaunch.
👉 SnuggleMud Produced an award-winning docuseries that turned nostalgia into momentum and set the stage for Commodity’s return.
Our Approach
SnuggleMud partnered with Commodity to frame and document its comeback story through a compelling creative campaign:
- Conceptualized and produced an award-winning docuseries to chronicle the brand’s rebirth
- Crafted a narrative that honored Commodity’s heritage while reintroducing it to new audiences
- Developed campaign assets to support social and email engagement
- Executed a storytelling-led reintroduction strategy designed to re-engage loyalists and spark curiosity among new consumers
The Results
+20%
Social Followers
30%
Email Open Rate
8%
CTR
Re-established a devout consumer following ahead of relaunch
Won a Communicator Award for excellence in branded storytelling
The Impact
Through a mix of documentary storytelling and creative campaign execution, SnuggleMud helped Commodity rise from bankruptcy to relaunch with momentum. The docuseries not only re-engaged the brand’s loyal fans but also positioned Commodity as a comeback story worth following in the fragrance industry.
Want to tell your brand’s story in a way that inspires?
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