Case Study: Bernardo
Scaling Paid Media & SEO for a Design-Led Outerwear Brand
+34% PAID CLICKS
+18% Total CONVERSIONS
+35% google ads conversions
+21% total users
+13% sessions
+20% yoy total sales
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Redefining Digital Success
Founded by Stuart Pollack in Montreal — a city that knows a thing or two about winters and great style — Bernardo was built on the belief that superior weather protection should never come at the expense of design.
Inspired by European fashion sensibility and refined in New York City, Bernardo is known for trend-right outerwear, elevated silhouettes, and continuous innovation — from lightweight insulated puffers to a more thoughtful product journey for the planet.
With ambitious growth goals and a highly seasonal business, Bernardo partnered with SnuggleMud to elevate their digital performance — aligning paid media, SEO, creative, and analytics into a unified growth ecosystem built to scale efficiently and intelligently.
👉 Turning demand into momentum, and performance into measurable growth.
Our Approach
Google Ads + Meta Ads management
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Email marketing strategies
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Creative asset production
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Audience targeting + funnel optimization
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The Results
+13%
Sessions
+21%
Total Users
+35%
Google Ads Conversions
+18%
Total Conversions
+34%
Paid Clicks
+20%
YoY Sales

Bernardo now operates with a scalable, performance-driven digital ecosystem that balances brand integrity with growth.
With AI-powered bidding, refined creative, stronger audience cultivation, and transparent attribution, their campaigns not only drive higher-quality traffic — they translate directly into sustained revenue growth.
By unifying paid media and SEO into a single performance framework, Bernardo has built a digital foundation that compounds results season after season — without sacrificing design, positioning, or long-term brand value.
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