Case Study: American Cancer Society – Hope Lodge
Capturing an Epic Night
highlight video
evergreen marketing collateral
The Challenge
The American Cancer Society’s Hope Lodge program offers cancer patients and caregivers a free place to stay when treatment requires travel to another city. To sustain this mission, the NYC Hope Lodge holds the Hope Lodge Bash, its central fundraising event. ACS needed a way to capture the energy of the evening and the importance of the cause in a format that could live beyond the event itself.
Our Approach
SnuggleMud’s content team partnered with ACS to document and elevate the event experience:
- Captured event highlights that showcased both celebration and cause
- Produced a short-form video designed to inspire and inform audiences
- Built an evergreen marketing asset that could be repurposed for future fundraising outreach
- Focused on storytelling that connected donors to the mission of Hope Lodge
The Results
A high-quality highlight video that brought the Hope Lodge story to life
Marketing collateral that ACS can leverage year after year for donor engagement
Greater emotional connection between the fundraising event and the mission it sustains
The Impact
By producing “Taste of Hope: Reimagined,” SnuggleMud helped the American Cancer Society not only preserve an important annual fundraiser but also achieve a record-setting $1.8M in donations in a virtual year. The event demonstrated how innovation can extend tradition — creating a model for hybrid and virtual activations moving forward.
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